Now accepting new clients for 2025 — We work exclusively with home renovation companies.
Home Renovation Marketing Specialists

More Homeowner Leads.
More Booked Jobs.
Less Slow Months.

We run Google Ads, Facebook Ads and build websites for home renovation companies. No generalist agencies. No learning curve on your budget. Just a team that already knows your industry.

50+
Clients Served
3-8x
Typical Ad ROI
4.9★
Google Rating

What Our Clients Typically See

Average results in the first 60-90 days, based on active clients

Cost Per Lead (Google Ads)$45 - $90
Lead Volume Increase2x - 4x
Time to First Lead7-14 Days
Monthly Revenue Added$8K - $40K
Google Partner
Meta Business Partner
Chamber of Commerce
Trusted by renovation companies across North America
Fresh Finish Renovations
Summit Kitchen and Bath
ClearCut Flooring Co.
Crown Tile Works
Apex Basement Finishing
Ridgeline Roofing
Across Our Active Client Base

Real Numbers From
Real Renovation Companies

These are aggregated results across our client portfolio — not cherry-picked outliers. Every business is different, and we'll give you honest projections on your free strategy call.

$2.4M+
Revenue Tracked for Clients
50+
Reno Companies Helped
$62
Avg. Cost Per Lead
340%
Average Ad ROI

Results vary by market, trade, and ad budget. We'll give you realistic projections for your specific business before you commit to anything.



Get My Free Marketing Audit
How It Works

Simple Process,
Consistent Results

We handle the marketing so you can focus on the job site.

01
🔍

Free Audit and Strategy Call

We look at your current marketing, your local competition, and your goals. You leave with a clear picture of what is working, what is not, and what we would do differently.

02
🚀

We Build and Launch

Campaigns, landing pages, and follow-up systems go live. We track every call and form submission from day one so nothing gets wasted.

03
📞

Leads Come In, We Optimize

Homeowners start calling and booking. We monitor results weekly, cut what doesn't work, and scale what does. You get a clear monthly report every time.

What We Do

Marketing Built Around
How Homeowners Actually Search

Every service we offer is designed specifically for how renovation clients find and hire contractors.

🎯

Google Ads

Show up when homeowners in your area are actively searching for your service. We handle every part of the campaign so you get the most leads for the least spend.

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📱

Facebook and Instagram Ads

Reach homeowners before they start searching. Before-and-after creative and local targeting drive steady leads even when search volume slows down.

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💻

Website Design

A fast, mobile-friendly website built to turn visitors into quote requests. Designed around how homeowners actually decide who to call — not just to look good.

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📊

Local SEO

Rank in Google Maps and organic search for your most profitable services. We build your local authority so homeowners find you first — for free.

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Lead Follow-Up Automation

Most renovation leads go cold in the first hour. We set up automated texts and emails that respond in minutes and follow up until they are ready to book.

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📈

Reporting and Tracking

Call tracking, form tracking, and a live dashboard so you always know your exact cost per lead and which campaigns are producing the best jobs.

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Client Reviews

What Renovation Business
Owners Are Saying

Real reviews from real clients — including verified Google reviews.

★★★★★
"We had been relying on word of mouth for years and it was fine — until it wasn't. One slow winter and I realized I had no real marketing in place. Nazar helped us set up Google Ads and within about six weeks we had more leads than we knew what to do with. Now we actually get to pick the jobs we want."
LB
Lisa B.
Owner, ClearCut Flooring Co. — Vancouver, BC
22 leads in the first full month
★★★★★
"What stood out to me was that they weren't trying to oversell anything. Nazar told me upfront what to realistically expect and when. The results came in pretty much exactly like he described. My cost per lead went from about $180 down to $60 over three months."
DM
Darren M.
Owner, Crown Tile Works — Edmonton, AB
Cost per lead dropped from $180 to $60
★★★★★
"Small operation here — just me and two guys doing basement finishing. I thought agencies like this were for bigger companies. Nazar took us on and was completely straight with me about what was possible on our budget. Four months later we've been booked out four to six weeks consistently."
TK
Tyler K.
Owner, Apex Basement Finishing — Winnipeg, MB
Booked 4-6 weeks out consistently
★★★★★
"I appreciate that they actually report everything. Every month I get a breakdown of what I spent, how many calls came in, and what my cost per lead was. No guessing. I can see exactly what is working. That kind of transparency is rare."
PH
Paul H.
Owner, Harlow Home Renovations — Toronto, ON
11 months and still running strong
Client Results

A Closer Look at
Two of Our Clients

Real campaigns, real numbers. No exaggeration.

Kitchen and Bath

Summit Kitchen and Bath

Moved from referral-only to a consistent digital lead pipeline in under 60 days

18
Leads/Month
$68
Cost/Lead
4.1x
Return on Spend
We launched a Google Search campaign targeting kitchen and bathroom renovation keywords in Calgary. A dedicated landing page built around their real reviews and project photos drove a 32% conversion rate from click to quote request.
Basement Finishing

Apex Basement Finishing

Turned a seasonal, referral-based business into a year-round pipeline

3.2x
More Leads
$74
Cost/Lead
3.8x
Return on Spend
Google Ads paired with an automated SMS follow-up system. Leads that previously went unanswered for hours now get a response in under five minutes. Their close rate improved significantly on the same monthly budget.
Website Transformation

What We Built for
Fresh Finish Renovations

A local family-owned renovation company in Victoria, BC — specializing in kitchen and bathroom renovations, painting, flooring, and tiling.

Fresh Finish Renovations

Victoria, BC — Kitchen, Bathroom, Flooring, Tiling and Painting

Website Redesign
Google Ads
Local SEO
Lead Automation
BEFORE
Fresh Finish Renovations old website
Problems we identified
  • No clear headline or service offer above the fold
  • Page load time over 7 seconds on mobile
  • No quote form — visitors had to search for a number
  • No Google reviews displayed anywhere
  • Not appearing in Google Maps for key searches
AFTER
Fresh Finish Renovations new website
What we delivered
  • Clear headline with local trust signals above the fold
  • Mobile load time reduced to under 2 seconds
  • Quote form on every page — 34% visitor-to-inquiry rate
  • Google reviews widget showing verified 5-star rating
  • Now ranking top 3 in Google Maps for Victoria searches
Visit the live website: freshfinishreno.ca ↗
Nazar Lobai
Nazar Lobai
Founder, IT's Local Marketing
Former Google Ads Specialist
Business Owner Since 2023
Renovation Marketing
Our Story

Why a former Google employee started a marketing agency exclusively for trades businesses

Nazar spent two years inside Google helping businesses run better ad campaigns. He saw firsthand what separates ads that generate real revenue from ads that just spend money — and he saw how many good tradespeople were being let down by generalist agencies that didn't understand their business.

So he started IT's Local Marketing — focused entirely on home renovation companies, the trades, and local service businesses.

In 2025, Nazar and his wife launched their own cleaning company with $0 in startup capital. Using the exact same marketing systems they build for clients, they grew it to $250,000 in revenue in their first year. They have been through the same process you are going through — and built a system that actually works.

When you work with IT's Local Marketing, you are not working with an agency that is guessing. You are working with people who have run these same ads for their own business, figured out what works, and now apply it every day for renovation companies like yours.

The Team

The People Running
Your Campaigns

A small, focused team. Everyone here works exclusively on renovation and trades marketing.

Nazar
Nazar
Founder and Strategy
Daria
Daria
Media Buyer
Zakhar
Zakhar
Web Developer
Marta
Marta
Design and Creative
We limit onboarding to 3 new clients per month to make sure every client gets proper attention. Currently have 2 open spots.
Ready to Talk?

Stop Chasing Work.
Start Choosing Your Jobs.

Book a free 20-minute call. We will look at your current setup, your local market, and tell you honestly what we think would work — and what it would realistically cost to get there.

No Long-Term Contracts
Free Audit Included
Renovation Specialists Only
Honest Projections
Book My Free Strategy Call
2 open spots this month — after that we will be at capacity.
🛡

Our Commitment to You

If we don't generate at least 15 qualified leads in your first 60 days, we will continue working at no extra charge until we do. We set clear expectations upfront — and we stand behind them. That is the only way we have built this business.

Questions

Frequently Asked Questions

What kind of renovation companies do you work with? +
Kitchen and bathroom remodelers, basement finishers, flooring companies, painters, tile contractors, roofing companies, general contractors, cleaning companies, and other home service businesses. If you work directly with homeowners, we can likely help you grow.
How quickly will I start getting leads? +
Most clients see their first leads within 7 to 14 days of Google Ads going live. Results typically stabilize and improve through month two and three as we optimize with real data. We will give you a specific timeline estimate based on your market on the strategy call.
What ad budget do I need? +
We typically recommend starting with $1,000 to $2,000 per month in ad spend, depending on your market size and trade. Our management fees are separate. We will tell you exactly what we recommend — and why — before you commit to anything.
Is there a long-term contract? +
No. We work month to month. We want you to stay because the results are good — not because you are locked in. That said, marketing takes time to compound, and clients who commit for 3 to 6 months consistently see the best outcomes.
Why should I pick you over a general marketing agency? +
Because we only work with home renovation and trades companies. We understand how homeowners search, what they care about, what a high-ticket job looks like, and how to write ad copy that speaks to your actual customers. A general agency would spend the first few months figuring that out — on your budget.
Get in Touch

Book a Free
20-Minute Strategy Call

No pitch. No pressure. Just an honest look at what is possible for your business.

📍

Serving North America

We work remotely with renovation companies across Canada and the US.

📞

Response Time

We reply to every inquiry within 2 business hours.

What happens on the call:
+ We review your current marketing and website
+ We look at your local competition
+ You get a realistic picture of what is possible
+ We tell you honestly if we think we can help
+ No obligation — just clarity

Your information is private. We do not sell or share data.