Nazar Lobai
As a local business owner, you know how important it is to get the word out about your products and services. But in today’s digital world, traditional marketing methods are no longer enough. That’s why local marketing has become so crucial for small businesses. What exactly is local marketing? How does it work? Read on to learn the basics.
Local marketing is a type of digital marketing that focuses on targeting potential customers within a specific geographic area. It involves using tactics such as SEO, social media, email campaigns, and content optimization to reach people near your business or in your target market. The goal of local marketing is to drive more foot traffic and sales by making sure your company is visible when potential customers search for businesses like yours in their area.
For example, let’s imagine you have a cleaning business located in Vancouver, BC. When someone is searching for “house cleaning Vancouver” OR “house cleaning near me” you want to show up at the top of search results, and with that task, local marketing will help you.
Local marketing works by leveraging tools such as Google Business Profile, Yelp, Foursquare, and other review sites to improve organic search results for local searches related to your business. This can include optimizing keywords related to your location, creating content with geo-specific terms (such as “best home cleaning in Vancouver, BC”), and engaging with customers on social media platforms like Facebook and TikTok. Additionally, it can involve setting up localized ads that target people within a certain radius of your business or service area.
If you’re just getting started with local marketing, here are some tips you can use to get off on the right foot:
Claiming all relevant directories (including Google Business Profile) helps ensure accuracy across search engine rankings and maps-based listings. This also ensures that potential customers can find accurate information about your business quickly and easily.
Creating content that includes keywords related to the areas you serve can help improve visibility in searches related to those locations (e.g., “best podiatrist near me”). You should also create content that speaks directly to potential customers in those locations (e.g., “Welcome [location] pizza lovers!”).
Encourage customers who have had great experiences at your business to write reviews online so potential customers can read about them before visiting your store or website. Reviews are one of the most powerful forms of advertising for small businesses because they come from actual customers who have experienced what you have to offer firsthand.
Co-Founder | Google Ads & CRO Specialist
Nazar Lobai is a Co-Founder of It’s Local Marketing. He specializes in Google Ads and Conversion Rate Optimization. Nazar has been working in the marketing field since 2017 and is always looking to learn more about the latest trends and technologies. When he’s not helping clients achieve their desired outcomes through digital marketing, he enjoys reading, going to the gym, and spending time with family and friends.
