How Facebook and Instagram Ads helped a painting school achieve their marketing goals.

Tom Shepherd

School of watercolour

2,000+

online registrations

$0.36

cost per lead

100+

new online students

About the project

Tom Shepherd is a watercolor artist and educator who runs an online school of watercolor for all levels, from beginners to advanced. The school offers step-by-step tutorials, tips, and techniques to help students improve their skills. In addition, the school has an online community where students can share their work and get feedback from their peers.

WEBSITE: https://www.tomshepherdart.com/

Project Scope

Strategy, Facebook Ads, online media buys.

The Challenge

We were tasked with increasing the number of leads for Tom Shepherd’s online school of watercolor. The challenge was to create a marketing campaign that would attract new students to the school and increase enrollment..

Our Process

Tom wanted to target new potential students from the UK and the USA for online classes. 

We immersed ourselves in watercolour art world to craft a strategy aligning with their objectives, creating ads and copy to match. 

We created a series of ads that highlighted the benefits of the school, including step-by-step tutorials, tips, techniques, and the online community.

Deliverables

Our strategy was built around Facebook and Instagram platforms. 

Facebook and Instagram contained a multitude of creatives — a branded single images, carousels, and video ads.

Results

Tom Shepherd was extremely happy with It’sLocal marketing efforts and customer service.

Review

Daria was fantastic in every way and I am so pleased with the results. Based on past experience, there are those who know how to setup a Facebook Ad, and then there’s Daria!! She really took the time to get to know my business and what was needed, and came up with great ideas, angles and wording I would never have. Daria’s in-depth knowledge of how Facebook Ads work and how best to use my budget to achieve desired results was immediately apparent. I would highly recommend and I hope to work with Daria much more moving forward.
Thank you.
Tom

Tom Shepherd Art

School of watercolour

Project Scope

Strategy, Facebook Ads, online media buys

Tom Shepherd is a watercolor artist and educator who runs an online school of watercolor for all levels, from beginners to advanced. The school offers step-by-step tutorials, tips, and techniques to help students improve their skills. In addition, the school has an online community where students can share their work and get feedback from their peers.

The Challenge

We were tasked with increasing the number of leads for Tom Shepherd’s online school of watercolor. The challenge was to create a marketing campaign that would attract new students to the school and increase enrollment.

Our Process

Tom wanted to target new potential students from the UK and the USA for online classes.
We immersed ourselves in watercolour art world to craft a strategy aligning with their objectives, creating ads and copy to match.
 
We created a series of ads that highlighted the benefits of the school, including step-by-step tutorials, tips, techniques, and the online community.

Results

We were tasked with increasing the number of leads for Tom Shepherd’s online school of watercolor. The challenge was to create a marketing campaign that would attract new students to the school and increase enrollment.

2,000+

online registrations

$0.36

per lead

100+

new online students

Results

We were tasked with increasing the number of leads for Tom Shepherd’s online school of watercolor. The challenge was to create a marketing campaign that would attract new students to the school and increase enrollment.

2,000+

online registrations

$0.36

per lead

100+

new online students

2,000+

online registrations

$0.36

per lead

100+

new online students

Review

Daria was fantastic in every way and I am so pleased with the results. Based on past experience, there are those who know how to setup a Facebook Ad, and then there’s Daria!! She really took the time to get to know my business and what was needed, and came up with great ideas, angles and wording I would never have. Daria’s in-depth knowledge of how Facebook Ads work and how best to use my budget to achieve desired results was immediately apparent. I would highly recommend and I hope to work with Daria much more moving forward.
Thank you.
Tom

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