{"id":5029,"date":"2023-04-08T00:17:32","date_gmt":"2023-04-07T21:17:32","guid":{"rendered":"https:\/\/itslocalmarketing.com\/?p=5029"},"modified":"2025-03-31T15:19:24","modified_gmt":"2025-03-31T22:19:24","slug":"tom-shepherd-art","status":"publish","type":"post","link":"https:\/\/itslocalmarketing.com\/portfolio\/case-studies\/tom-shepherd-art\/","title":{"rendered":"Tom Shepherd Art"},"content":{"rendered":"

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t $\"\"$ \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How Facebook <\/span>and Instagram Ads <\/span> helped a painting school achieve their marketing goals.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t $\"\"$ \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Tom Shepherd<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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School of watercolour<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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2,000+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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online registrations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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cost per lead<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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100+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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new online students<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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About the project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Tom Shepherd is a watercolor artist and educator who runs an online school of watercolor for all levels, from beginners to advanced. The school offers step-by-step tutorials, tips, and techniques to help students improve their skills. In addition, the school has an online community where students can share their work and get feedback from their peers.<\/span><\/p>
WEBSITE: https:\/\/www.tomshepherdart.com\/<\/a><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Project Scope<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Strategy, Facebook Ads, online media buys.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWe were tasked with increasing the number of leads for Tom Shepherd\u2019s online school of watercolor. The challenge was to create a marketing campaign that would attract new students to the school and increase enrollment..<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Our Process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Tom wanted to target new potential students from the UK and the USA for online classes.\u00a0<\/span><\/p>
We immersed ourselves in watercolour art world to craft a strategy aligning with their objectives, creating ads and copy to match.\u00a0<\/span><\/p>
We created a series of ads that highlighted the benefits of the school, including step-by-step tutorials, tips, techniques, and the online community.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Deliverables<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Our strategy was built around Facebook and Instagram platforms.\u00a0<\/span><\/p>
Facebook and Instagram contained a multitude of creatives \u2014 a branded single images, carousels, and video ads.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\"Daria was fantastic in every way and I am so pleased with the results. Based on past experience, there are those who know how to setup a Facebook Ad, and then there's Daria!! She really took the time to get to know my business and what was needed, and came up with great ideas, angles and wording I would never have. Daria's in-depth knowledge of how Facebook Ads work and how best to use my budget to achieve desired results was immediately apparent. I would highly recommend and I hope to work with Daria much more moving forward. Thank you.\"\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t $\"Tom\"$ \n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tTom<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Tom Shepherd was extremely happy with It\u2019sLocal marketing efforts and customer service. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Review<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Daria was fantastic in every way and I am so pleased with the results. Based on past experience, there are those who know how to setup a Facebook Ad, and then there\u2019s Daria!! She really took the time to get to know my business and what was needed, and came up with great ideas, angles and wording I would never have. Daria\u2019s in-depth knowledge of how Facebook Ads work and how best to use my budget to achieve desired results was immediately apparent. I would highly recommend and I hope to work with Daria much more moving forward.
Thank you.
Tom
<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Tom Shepherd Art<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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School of watercolour<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Project Scope<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Strategy, Facebook Ads, online media buys<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Tom Shepherd is a watercolor artist and educator who runs an online school of watercolor for all levels, from beginners to advanced. The school offers step-by-step tutorials, tips, and techniques to help students improve their skills. In addition, the school has an online community where students can share their work and get feedback from their peers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tWebsite Link<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We were tasked with increasing the number of leads for Tom Shepherd\u2019s online school of watercolor. The challenge was to create a marketing campaign that would attract new students to the school and increase enrollment.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Our Process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tTom wanted to target new potential students from the UK and the USA for online classes. <\/span>
\nWe immersed ourselves in watercolour art world to craft a strategy aligning with their objectives, creating ads and copy to match.
\u00a0<\/span>\n\nWe created a series of ads that highlighted the benefits of the school, including step-by-step tutorials, tips, techniques, and the online community.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We were tasked with increasing the number of leads for Tom Shepherd\u2019s online school of watercolor. The challenge was to create a marketing campaign that would attract new students to the school and increase enrollment.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2,000+<\/h3>
online registrations<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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$0.36<\/h3>
per lead<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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100+<\/h3>
new online students<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We were tasked with increasing the number of leads for Tom Shepherd\u2019s online school of watercolor. The challenge was to create a marketing campaign that would attract new students to the school and increase enrollment.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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2,000+<\/h3>
online registrations<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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$0.36<\/h3>
per lead<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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100+<\/h3>
new online students<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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2,000+<\/h3>
online registrations<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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$0.36<\/h3>
per lead<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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new online students<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDaria was fantastic in every way and I am so pleased with the results. Based on past experience, there are those who know how to setup a Facebook Ad, and then there\u2019s Daria!! She really took the time to get to know my business and what was needed, and came up with great ideas, angles and wording I would never have. Daria\u2019s in-depth knowledge of how Facebook Ads work and how best to use my budget to achieve desired results was immediately apparent. I would highly recommend and I hope to work with Daria much more moving forward.
Thank you.
Tom\n<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tWebsite (Optional)\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
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Facebook & Instagram Ads<\/label><\/span> Google Search Ads<\/label><\/span> Web Development<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tMessage\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-radio elementor-field-group elementor-column elementor-field-group-field_0539ece elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_0539ece\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tJoin our email list?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<div class=\"elementor-field-subgroup \"><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Yes, Please!\" id=\"form-field-field_0539ece-0\" name=\"form_fields[field_0539ece]\"> <label for=\"form-field-field_0539ece-0\">Yes, Please!<\/label><\/span><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Not yet, thanks\" id=\"form-field-field_0539ece-1\" name=\"form_fields[field_0539ece]\"> <label for=\"form-field-field_0539ece-1\">Not yet, thanks<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha elementor-field-group elementor-column elementor-field-group-field_89193ea elementor-col-100\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_89193ea\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-lg elementor-animation-grow\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-5bb20e3 e-flex e-con-boxed e-con e-parent\" data-id=\"5bb20e3\" data-element_type=\"container\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03a976a elementor-widget elementor-widget-progress-tracker\" data-id=\"03a976a\" data-element_type=\"widget\" data-settings='{\"motion_fx_motion_fx_scrolling\":\"yes\",\"sticky\":\"bottom\",\"direction\":\"ltr\",\"type\":\"horizontal\",\"relative_to\":\"entire_page\",\"motion_fx_devices\":[\"desktop\",\"tablet\",\"mobile\"],\"sticky_on\":[\"desktop\",\"tablet\",\"mobile\"],\"sticky_offset\":0,\"sticky_effects_offset\":0,\"sticky_anchor_link_offset\":0}' data-widget_type=\"progress-tracker.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-scrolling-tracker elementor-scrolling-tracker-horizontal elementor-scrolling-tracker-alignment-\">\n\t\t\t\t\t\t<div class=\"current-progress\">\n\t\t\t\t\t<div class=\"current-progress-percentage\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/body>","protected":false},"excerpt":{"rendered":"<p>How Facebook and Instagram Ads helped a painting school achieve their marketing goals. Tom Shepherd School of watercolour 2,000+ online registrations $0.36 cost per lead 100+ new online students About the project Tom Shepherd is a watercolor artist and educator who runs an online school of watercolor for all levels, from beginners to advanced. The […]<\/p>\n","protected":false},"author":6,"featured_media":5041,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[57],"tags":[48,49],"class_list":["post-5029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","tag-facebook-ads","tag-instagram-ads"],"yoast_head":"\n<title>Tom Shepherd Art | It's Local Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itslocalmarketing.com\/portfolio\/case-studies\/tom-shepherd-art\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tom Shepherd Art\" \/>\n<meta property=\"og:description\" content=\"How Facebook and Instagram Ads helped a painting school achieve their marketing goals. 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